Selected Work
Spotlight
04 projects — scroll →
More Work
Jones Shakes
Jonesing
60-second radio spot for the Avocado Gremlin shake.
IC Light
It Doesn’t Rain
60-second radio spot — “It Doesn’t Rain”.
IC Light
Proud
15-second radio spot — “Proud”.
YMCA Boston
GO
During the pandemic the Y created an app to keep members connected to workouts at home.
GreenFarms Co.
Welcome to the Boom
Brand video.
Nevada Commission on Tourism
Without Them
30-second broadcast spot.
Procter & Gamble
Day in the Life with AeroFlexx
A day-in-the-life film for AeroFlexx, a Procter & Gamble liquid-packaging innovation.
About
The short
version.
In my years in advertising, I've seen enormous changes in the way we conceptualize and produce brands and advertising. But one thing always remains: nothing beats a great idea. No new technology, no trend, nothing. And poor execution can kill a great idea fast.
At the height of my agency career, I managed 50 creatives across two offices as an EVP, Executive Creative Director, working with budgets from $10k–$2mm. Foreseeing the gig economy, I took my talents out into the world and picked up work on major brands, such as Penn Medicine, YMCA, Procter & Gamble and Princeton Health.
Today, I embrace all that technology brings, while staying focused on delivering what it can't: decades of experience uncovering the nuances, the surprises and the magic that sets a brand apart. Your brand. Your audience. Your timeline. Bam! Done.
On set
In the office
Bring in BAM
